What Is a Fractional CMO?
A Fractional Chief Marketing Officer, or fractional CMO, is a highly experienced marketing executive who offers their expertise on a part-time or contract basis. The primary goal of a fractional CMO is to develop and implement strategic marketing plans for businesses. They act as the marketing strategist and advisor for companies looking to achieve long-term marketing objectives.
When a company hires a fractional CMO, they can expect them to perform several key functions. These include market research, branding, positioning, and communications strategy development. Fractional CMOs are tasked with understanding their client’s target audience and developing effective marketing strategies to reach them. They create branding guidelines to ensure that all marketing collateral is cohesive and conveys a consistent message to potential customers.
One of the main roles of a fractional CMO is to act as a business advisor. They work with executive teams to understand the organization's objectives and align their marketing plans accordingly. A fractional CMO can offer insights on how to build a solid marketing infrastructure that meets a company's specific needs. They work to maximize marketing ROI by aligning resources and tracking results, enabling a company to adjust and adapt to the ever-changing market environment.
Another critical aspect of a fractional CMO's role is the development of an integrated marketing communication strategy. They ensure that their client’s message is clear and consistent across all communication channels, from advertising and social media to email campaigns and direct mail.
The role of a fractional CMO is to be the trusted marketing advisor for companies, delivering measurable results and helping to drive business growth. They are highly skilled professionals who can help a company improve their marketing efforts by leveraging their expertise and experience. Companies who are looking to expand their marketing efforts should consider hiring a fractional CMO as a cost-effective way to benefit from executive-level expertise without incurring the full-time overhead.
What Does It Mean To Bring on a Fractional CMO for Your Company's Digital Realm?
The world of digital marketing can be daunting, with multiple channels and ever-evolving best practices. This is where a fractional Chief Marketing Officer (CMO) comes in handy, particularly when it comes to optimizing digital marketing channels such as Pay-Per-Click (PPC), Facebook Ads, Email Marketing, Conversion Rate Optimization, and building a sales funnel.
A fractional CMO can help companies navigate through the complexity of digital marketing by analyzing and assessing existing marketing campaigns, and devising new ones to enhance a company's visibility and attract potential customers. They also come with the added benefit of being flexible and affordable, as companies can enlist them only when they need them, instead of having to pay a full-time employee.
When it comes to PPC and Facebook Ads, a fractional CMO can help in optimizing ads to ensure the right target audience is reached, resulting in higher click-through-rates and conversions. They can also use analytics to assess which keywords and ads perform the best, and adjust budgets accordingly.
With email marketing, a fractional CMO can help craft an effective campaign, ensuring that the emails reach the right audience at the right time, resulting in higher open and click-through rates. They can also use data to track which emails result in conversions, allowing for constant optimization and improvement.
In terms of conversion rate optimization, a fractional CMO can help identify barriers that prevent website visitors from making purchases and recommend ways to improve conversions. This could involve analyzing user behavior and experience, and implementing new design elements to make the user experience more fluid.
When it comes to building a sales funnel, a fractional CMO can help craft a seamless funnel that optimizes all touchpoints, from the first interaction with the customer to the final purchase. They can also help with lead generation and qualification, ensuring that potential customers are identified and contacted at the right time, resulting in increased sales.
A fractional CMO can be a valuable asset to companies seeking to improve their digital marketing strategies, offering an expert, flexible, and affordable solution that results in higher conversion rates and sales.
What Kind of Fractional CMO Services Are Available Through SEO Gone Wild?
- Coaching is our first offering, providing ongoing weekly or monthly sessions to bring your company's team up to speed. Our experienced coaches will teach you the latest strategies and techniques, ensuring that you are always ahead of the curve. With our coaching services, your team will become digital marketing champions in no time.
- For solo entrepreneurs or small companies, we have the perfect solution - our consult services. In just 45 minutes, our experts will help you establish a solid digital marketing foundation. Whether you need assistance with SEO, social media, or website optimization, our consultants will provide the guidance you need to create a strong online presence.
- Startup Support is our next offering, providing 15 hours of dedicated support spread over a month. We understand that small businesses need to learn the ropes of digital marketing without being overwhelmed. That's why our experts will be by your side, helping you master everything from email campaigns to ads. With our Startup Support, your business will gain the necessary skills to thrive in the digital world.
- For those looking to make a long-term commitment, we offer our Quarterly Commitment. This package includes three months of comprehensive support to take your company's online marketing to the next level. Our team will develop a personalized strategy tailored to your goals and target audience. From content creation to data analysis, we will be your trusted partner in maximizing your online reach and driving results.
How Much Does a Fractional CMO Cost?
The cost of a fractional CMO can vary depending on the specific needs of the company in question. However, the cost can typically range from $5,000 to $15,000 per month for a fractional CMO, depending on the level of expertise and experience required. On a low end, you can typically find an hourly rate of $200 per hour.
Hiring a fractional CMO is often more cost-effective than bringing on a full-time CMO as the cost is shared among several businesses. Additionally, a fractional CMO brings valuable experience and strategic planning skills that can greatly benefit a company without committing to a long-term employment contract. Here are SEO Gone Wild's rates for a fractional CMO:
Consult: $199.99
Our coaching service is a 1-hour session where we have looked at your website, looked at your current marketing stats from Google Analytics and other places, and look at your overall marketing allocation. We'll have taken a journey through your sales funnel and will have also brought on a third-party auditor to take a look at your website. In the one-hour session, you'll get a list of marketing action items that will help you improve your business's online marketing performance.
Total Hourly Support: 1 hour online / 2 hours offline.
Coaching: $599.99
With this service, you get a month of support. This month of support includes 4 1-hour sessions, offline research by your assigned Fractional CMO, and a full look at your company's marketing stack and analytics available through the consult. Preferably, this service works with one or two team members at your company, bringing them up to speed on marketing action items that will improve your company's sales funnel, paid media, and search marketing. One session might involve Facebook ads, while another might look at a programmatic SEO strategy.
Total Hourly Support: 4 hours online / 4 hours offline over the course of a month.
Small Business Support: $1499.99
This service includes eight hours of in-person support and eight hours of offline support spread out over the course of a month. We'll do an analysis of all angles of your marketing stack and analytics. This service typically includes more complicated marketing tasks, like a Hubspot Implementation or training your team to implement a programmatic SEO strategy. We can help train your team on ad creatives, or SEO content writing.
Total Hourly Support: 8 hours online / 8 hours offline over the course of a month.
Quarterly Engagement
This is the highest level of support that is available for your company and is tailored to your specific needs. We can be contracted for full-time or part-time engagement. The fees will be based upon the percentage of a work week that you bring us in for. We will run your company's marketing in tandem with your team. This package is ideal for an SMB that wants to accelerate its growth to the next level. The quarterly engagement requires an interview with the stakeholders of your company.
What Types of Companies Can Benefit From a Fractional CMO Agency/Company?
Here are some companies that can benefit from a Fractional CMO service:
- Startups and small businesses looking to grow their brand and increase revenue.
- E-commerce companies wanting to optimize their online presence and marketing strategies.
- Health and wellness industry businesses wanting to increase their online visibility and build their social media following.
- Education technology companies needing to implement effective marketing strategies to target educators and students
- Software development companies needing assistance in reaching and engaging with their target audience
- Financial and banking institutions needing help with branding, marketing, and product development
- Law firms looking to improve their online presence and attract more clients
- Retail companies needing assistance with market research, advertising campaigns, and product launches.
- Hospitality and tourism businesses seeking to attract more customers and expand their reach.
- Manufacturing companies looking to improve their brand awareness and online presence to compete with larger competitors.
Capabilities of a Fractional CMO
Are you struggling to allocate your marketing budget across different channels effectively? Do you feel that your digital marketing strategies need improvement to outpace your competitors? Look no further, a Fractional Chief Marketing Officer (CMO) can provide you with a solution.
Our Fractional CMO service provides you with an expert who will analyze your marketing activities and provide you with detailed analytics to determine areas for improvement. We can train your team or agency in different marketing tasks, including SEO, Facebook Ads, and Google Ads, to increase efficiency and productivity.
We will work closely with you to formulate a comprehensive marketing strategy that will propel your company to the next level and outpace your competitors. Our service will help you identify a technology stack that is feasible for your marketing needs and formulate a plan for reputation management.
In addition, our Fractional CMO service will identify and vet third-party marketing vendors to help your company operate smoothly. We will also create job descriptions and vet candidates for digital marketing positions to ensure you get the right people for your team.
With our Fractional CMO service, your company can be sure that your marketing strategies will be executed flawlessly and will help you achieve your goals. Let us help you today.