National SEO

How Do You Launch a National SEO Campaign?

You can launch a national SEO campaign with the help of a skilled search engine optimizer. They will typically help you pick the products and services that you want to rank on a national scale. Let's say that you are a hypnotherapist based out of one city, but want to see patients virtually in other cities throughout the United States. Here is how that search engine optimizer might help you launch your national SEO campaign:

• They would help you identify the specific services that you might want to promote. 
• They would then start working on state and city pages to help you rank locally for those services in those cities.
• The next step of the SEO campaign would involve link building and citation building for those services in those specific cities.

Essentially, a national SEO campaign has many of the same tenets as a local SEO campaign, except a national SEO campaign is carried out at a much larger scale.

How Do You Structure Content On Your Website In a National SEO Campaign?

In a national SEO campaign, there is a simple strategy that will help you rank nationally. You can build out state pages, city pages, and then specific service pages for each of those cities. Bruce Clay has given some very valuable input on how to organize these types of pages on your website. He suggests that if you have more than one service per city, you should have the city be the parent page and then the service pages should be siloed under that city. For example:

/salt-lake-city/
/salt-lake-city/pest-control
/salt-lake-city/rodent-control

Each city should be a parent page and the services should fall under that city. You need to create unique location and location service pages in order to rank competitively nationally.

If you create state pages, these do not need to be parents of the city pages. But you should create individual state pages to link the city and city-child service pages from. 

How Do You Do Link Building for a National SEO Campaign?

When you are link building for a national SEO campaign, you need to attack on a multi-pronged front. You need to utilize all the tools available at your arsenal, including:

• Guest posting: Getting listed in high-quality guest blog websites. This includes RELEVANT websites that are industry specific and the guest blog article will have topically relevant content.
• Local citations: You should focus on building local citations in cities where you have a Google Business Profile.
• Locally relevant content: You should have locally relevant content on your website that highlights your services in that area. This will create resource content on your website so that it is easier to get links from local website owners. 

How Much Should a National SEO Strategy Cost? 

The cost of a national SEO strategy can vary widely based on several factors, including the size of the business, the competitiveness of the industry, the current state of the website's SEO, the goals of the campaign, and the services included in the strategy.

1. Scope and Scale of Business: Larger businesses or those in highly competitive industries may need to invest more in their SEO strategy to see significant results. This is due to the greater complexity and the need for more extensive keyword targeting and content creation.

2. Included Services: Comprehensive SEO strategies might include keyword research, on-page SEO (such as meta tags and content optimization), technical SEO (like site speed and mobile optimization), content creation, link building, local SEO (even for national brands, location-specific pages can be beneficial), and regular analytics reporting.

3. Pricing Models: SEO agencies and consultants can charge in several ways, including monthly retainers, project-based fees, or hourly rates. Monthly retainers for national SEO campaigns can range from a few thousand dollars to tens of thousands of dollars, depending on the campaign's complexity and goals.

- Monthly Retainer: For a national campaign, a monthly retainer can vary significantly. Smaller businesses might expect to pay anywhere from $2,000 to $10,000 per month, while larger enterprises could see fees ranging from $10,000 to $50,000 or more per month, based on the campaign's scope.

- Project-Based: Some agencies or consultants may offer project-based pricing, which could range from $5,000 to $100,000 or more, depending on the project's specifics.

- Hourly Rates: Hourly rates for SEO professionals can range from $100 to $300 per hour or more, depending on their experience and expertise.

4. Expected ROI: It's essential to consider the expected return on investment when budgeting for SEO. While upfront costs might seem high, the long-term benefits of increased traffic, better conversion rates, and more online visibility can significantly outweigh these initial investments.

5. DIY vs. Professional Services: While some aspects of SEO can be managed in-house, particularly for smaller businesses with limited budgets, hiring professional services for a national strategy usually yields better results. The complexity of managing SEO at a national level often necessitates experienced professionals who can navigate the nuances of large-scale campaigns.

At SEO Gone Wild, we will work with you to price your national SEO strategy in a way that is easy for you to afford, but moves the needle the quickest based upon your budget. Our prices are based on the number of cities we work on per month. Select a package that you want OR contact us for a custom strategy.